Protecting a unique mega-event is no easy feat. That is why we couldn’t think of anything more fitting than Dubai World Expo 2020 to launch the SURE solution to a global audience. World Expo, which will take place in Dubai, United Arab Emirates (UAE), is the largest event ever staged in the Arab world. With 192 countries participating, and millions of visitors from across the globe, the event is a key platform for the City of Tampere to bring SURE in front of new markets and start developing lasting business relationships.


“SURE builds a seamless combination of security and atmosphere.”

SURE, short for Smart Urban Security and Event Resilience, provides a scalable end-to-end solution for cities to increase cross-sectoral preparedness to threats, decrease crime and incidents during events while keeping a balance between visible and undetectable security measures. “Our vision is simple, really: Be the most trusted urban event security partner in a world of evolving risk, while building a seamless combination of security and atmosphere.”, says Anniina Autero, internationally established safety and security expert, Ph.D., and Project Manager of SURE.

Over the past decade, the world has witnessed growing threats to the safety and security of cities. Some have come in the form of catastrophic events, while others from rapid and chaotic urbanization processes. Urban and event security is an increasingly important topic when creating a happier, safer future. “The City of Tampere and SURE are proud to be part of the World Expo that addresses the key challenges our world is facing. We are confident that the SURE solution plays a key role in showcasing the power of innovation, technology, and cooperation in urban security solutions”, says Anna-Kaisa Ikonen, Mayor of Tampere.


From Tampere to Dubai – Unique opportunity for partners

Market potential in the security industry in the United Arab Emirates and the GCC region is growing and the need for new comprehensive services like SURE has been recognized. The World Expo presents a unique opportunity to highlight this innovative model for making the daily lives of citizens and event-goers safer and more secure. SURE will be launched with the expert assistance of a Finnish consulting company that operates in the UAE and has been active in the area for over a decade. “We are happy to have the opportunity to help SURE and its partners to prepare and reach the objectives for the Expo launch, through finding the right contacts and opening the right doors in this very competitive market.”, says Riikka Kytösaari, Partner & Senior Consultant at Broadfolio MEA.


SURE Global Launch and VIP Day at Finland Lumi Pavilion

On 28 February 2022, the City of Tampere will host the Smart Urban Security and Event Resilience – SURE Launch and VIP Day. From research, innovative co-creation methods, joint simulations to the latest urban security technologies, the SURE VIP Day will provide a taste of the very best that the Tampere security cluster has to offer the world. We will showcase the solution to very esteemed and hand-picked guests powered by high-level speakers like Anna-Kaisa Ikonen, Mayor of Tampere, and Teppo Rantanen, Executive Director, the City of Tampere. In the next few weeks, we’ll be announcing more details on the agenda with more speakers so stay tuned and follow us on LinkedIn.