Promotional material

As part of the campaign, many kinds of promotional material were produced: 1000 (500+500) posters with the IPR picture, 400 T-shirts with IPR logo, 15 000 Flyers, 15 000 postcards and two roll-ups (one is situated in St. Petersburg, another in Tampere). T-shirts were distributed in project events to the project partners, and for example in Colisium to its participants. 15 000 flyers were distributed in project events and in nightclubs of St. Petersburg and Moscow. 15 000 postcards were distributed through Flycard channel in nightclubs in St. Petersburg.

 

The press realizes on the awareness campaign were distributed among different media channels: newspapers, radio stations, TV stations, information agencies and internet magazines.