Awarness raising campaign

The awareness raising campaign focuses on raising public awareness on IPR by designing and implementing an awareness raising campaign against counterfeit industry and counterfeit production consumption in St. Petersburg, focusing on audio/visual and entertainment. In SPb as elsewhere in Russia, there is insufficient awareness of legal grounds of intellectual property. In this respect, the campaign aims at promoting information distribution and awareness raising among citizens, especially youth, in regard to basic IPR knowledge, contributing to formation of image of consumers who respect someone else’s intellectual property.

From various possible aims of IPR related awareness raising, this campaign concentrates on promoting benefits of legal products and raised respect on IPR in terms of promotion of creativity, ensuring employment, protection of traditions and ensuring high quality in products - for the benefit of both foreign and local businesses and for consumers.