Sustainable Tourism Mobility

 

The Baltic Institute of Finland is involved in a sustainable tourism project in cooperation with Visit Tampere and Tampere University

Sustainable Tourism Mobility -project cooperates with several tourist attractions and companies in Tampere Region to develop service concepts that support visitors to utilise low-carbon mobility options, such as public transport, electric transport or bicycles.

Mobility is a major sustainability challenge and cause of the carbon footprint in tourism. At the same time, tourists increasingly value low-carbon sustainable alternatives when selecting tourism services and destinations. Sustainable mobility services that connect e.g. public transport and biking connections with cultural and nature experiences can be a significant pull in attracting both national and international tourists to the region.

The project focuses on how to encourage visitors to utilise railway connections and develop sustainable trip chains from railway stations to tourist attractions within both Tampere City centre and in the Tampere region. For example, there are many nature attractions and national parks in the region, but they are difficult to access without a private car. The project aims to utilise examples of European sustainable mobility service concepts and organises workshops for the key tourism attractions and companies and mobility stakeholders.

A key element of the project is creation of a model for sustainable tourism mobility action plan that will be conducted with 3-5 tourism attractions and companies. The action plans will include most relevant sustainable mobility activities, service concepts and indicators to measure their economic, social and environmental impact. In addition, 3-5 sustainable mobility service experiments will be implemented based on the action plans.

The results will be disseminated nationally and internationally via tourism networks and Visit Finland’s Sustainable Travel Finland programme. The 2-year project is co-financed by the Council of Tampere Region, REACT-ERDF EU-funding.

Contact person at the Baltic Institute of Finland: Johanna Leino