Lakesperience – Explore the Nordic-Baltic lakes
Local product development workshops for lake tourism companies are being conducted in all partner regions during autumn 2018 and spring 2019. The aim of the workshops is to provide local lake tourism companies an opportunity to develop their services and marketing targeted to German tourists. In workshops the companies will learn about German market, develop their products and get feedback for further product development. In autumn 2019 the companies will be provided with an opportunity to take part in joint training and meetings with tour operators in Germany together with other project regions. During the study visit to Germany companies will learn from German market needs and network with other companies and German tour operators.
Summary of Lakesperience project
The Lakesperience project (2018-2020) aims to connect the lakes Pyhäjärvi and Näsijärvi in Tampere Finland, lakes Åsunden, Järnlunden and Stora Rängen in south of Linköping, Sweden, lake Peipsi in Tartu, Estonia and lake Burtnieku in Latvia as a joint tourist attraction. The project provides opportunities for lake tourism companies to develop their services especially for the German market. Above all, a joint Nordic-Baltic Lake Trails – marketing message will be created during the project for marketing the lake areas and related tourism products for German tourists.
Each partner location organises local product development workshops for lake tourism companies to develop their services and marketing. The most motivated companies will be provided opportunity to participate also in study tour to Germany where they can meet German tour operators, learn from each other, share experiences and benchmark.
The project will enhance business and marketing cooperation between at least 20 Finnish, 20 Swedish, 15 Estonian and 15 Latvian companies that provide services, such as accommodation, lake related activities, food, drinking, bike and other sport equipment renting, fishing and sauna for tourists.
The Baltic Institute of Finland, Lead Partner
Ecofellows Ltd, FI
Duration and budget
Project duration: 1 January 2018 – 31 December 2020 (36 months)
Total project budget: 1,2 milj. EUR
Total ERDF support: 933 000 EUR
Development Director Johanna Leino
mobile: +358 50 436 3233
Specialist Jenny Uusikartano
mobile: +358 50 308 4446