Lakesperience – Explore the Nordic-Baltic lakes

Actual

Local product development workshops for lake tourism companies are being conducted in all partner regions during autumn 2018 and spring 2019. The aim of the workshops is to provide local lake tourism companies an opportunity to develop their services and marketing targeted to German tourists. In workshops the companies will learn about German market, develop their products and get feedback for further product development. In autumn 2019 the companies will be provided with an opportunity to take part in joint training and meetings with tour operators in Germany together with other project regions. During the study visit to Germany companies will learn from German market needs and network with other companies and German tour operators.

 

Summary of Lakesperience project

The Lakesperience project (2018-2020) aims to connect the lakes Pyhäjärvi and Näsijärvi in Tampere Finland, lakes Åsunden, Järnlunden and Stora Rängen in south of Linköping, Sweden, lake Peipsi in Tartu, Estonia and lake Burtnieku in Latvia as a joint tourist attraction. The project provides opportunities for lake tourism companies to develop their services especially for the German market. Above all, a joint Nordic-Baltic Lake Trails – marketing message will be created during the project for marketing the lake areas and related tourism products for German tourists.

Each partner location organises local product development workshops for lake tourism companies to develop their services and marketing. The most motivated companies will be provided opportunity to participate also in study tour to Germany where they can meet German tour operators, learn from each other, share experiences and benchmark.

The project will enhance business and marketing cooperation between at least 20 Finnish, 20 Swedish, 15 Estonian and 15 Latvian companies that provide services, such as accommodation, lake related activities, food, drinking, bike and other sport equipment renting, fishing and sauna for tourists.

 

Partners

The Baltic Institute of Finland, Lead Partner

Visit Tampere Ltd, FI

Ecofellows Ltd, FI

Peipsi Centre for Transboundary Cooperation, EE

Region Östergötland, SE

County Administrative Board of Östergötland, SE

Burtnieku County municipality, LV

Duration and budget

Project duration: 1 January 2018 – 31 December 2020 (36 months)

Total project budget: 1,2 milj. EUR

Total ERDF support: 933 000 EUR

 

Contact

Development Director Johanna Leino

e-mail: Johanna.leino@tampere.fi

mobile: +358 50 436 3233

 

Specialist Jenny Uusikartano

e-mail: jenny.uusikartano@tampere.fi

mobile: +358 50 308 4446